What is Responsible Gaming?
Responsible gaming refers to the set of policies and requirements designed by the authorities and organizations to protect people from the potential negative consequences of gambling.
The concept of responsible gaming, which is also known as responsible gambling, is followed by both online and land-based gaming such as gambling operators, software suppliers and other associated service providers (*including bookmakers).
Responsible gaming targets players and organizations, and expect both the parties to establish optimal conditions for gambling activities. People who are involved in online gambling are responsible for their actions and should know the impacts of gambling addiction, whereas, it’s expected from the gaming organizations to offer a safe gaming environment.
In order to maintain the dignity of responsible gaming, the operators need to take special care of issues like:
- Secured online environment
- Protection of vulnerable gamblers
- Prevention of underage gambling
- Safety measures against criminal activities
- Provision of information
- Ethical and responsible marketing
Secured online environment
The first and foremost thing in responsible gaming is assuring players about privacy and creating a platform where players can enjoy the game in a safe gambling environment.
The gaming operators need to keep the personal and financial information of players safe from unauthorized access that may occur due to illegal online criminal attacks.
The online gaming operators that involve online transactions of any sort need to make sure that platforms offer software that can protect personal as well as financial details.
Protection of Vulnerable Gamblers
Gambling can lead to a range of problems such as addiction. People often become addicted to gambling and betting sports, which leads them to financial exploitation including physical, emotional and accidental harm.
The gaming organizations need to create and promote environments that prevent or minimize addiction.
It’s easy for the offline casino to encourage the responsible gaming concerned with the protection of vulnerable players by appointing a member of staff to lead on problem gambling issues and train others on how to recognize and respond to the indicators, whereas, in online is hard for the operators to do the same. Therefore, online gambling platforms offer features like self-exclusion programs, responsible gaming sessions and facilitate users to set a financial limit as well.
Prevention of underage gambling
Although it requires gaming companies and parents to work together in order to protect children from underage gambling, but there are certain measures that gaming companies are required to take care of from their end.
Since it is an offense for minors to participate in gambling games, the platforms are required to verify the identity of the players and discourage persons under the age of 18 who attempt to play.
Most platforms use sophisticated verifications that can identify minors who try to log in to their channel.
Safety measures against criminal activities
It has been alleged and found on various occasions that online gambling is being exploited by criminal interests to launder large amounts of money. In order to prevent illegal transactions, gambling operators are required to implement anti-money laundering policies and procedures. The gaming operators need to verify the identity of their clients by implementing the KYC process
It has also been found that just like other e-commerce sites the gaming websites are also affected by online criminals. They obtain private and financial data by deploying malicious software. The gaming operators are requested by the regulators to use software programs that could detect and block illegal activities including hacking.
As a part of responsible gaming, the casinos need to monitor transactions and report suspicious activities to the authorities.
Provision of information
As per the rules, gambling operators are required to make information available about potential risks associated with gambling. This includes the nature of game, rules, policies, self-execution process, odds or returns to players for all products offered, and complaint resolution mechanisms.
Ethical and responsible marketing
Marketing plays a crucial role in the growth of a business as it helps in building brand awareness and increase sales. However, it’s important to comply with the regulatory advertising codes and make sure advertising and marketing techniques synchronies with laws. It is expected from the operators to ensure that advertisements do not target underage and stay honest to the content.
Additionally, it is also expected from the gaming operators to confirm from the customers prior to engaging in direct marketing through the use of customer’s personal details.
Getting caught up in online gambling is easy hence it’s important for the users to take care of certain things as well:
- Set a money limit in advance.
- Set a time limit in advance.
- Protect your gaming programs with password access.
- Never put gambling before friends or family.
- Read and understand information privacy.
- Make sure you're dealing with a secure online environment.
- Check online payment protection.
- Keep track of your money.
- Do not leave children unattended near the computer when a gambling site is running.
- Parents must take special care to ensure that their children do not access gambling services via personal devices.
- Do not allow under 18 to participate.
- Limit the length of cyber time for children.
Over the past two decades, operators are trying to create a secure environment for the players and encouraged by the regulators to implement additional strategies to further minimize harm.
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